Brand
Payer brand assets
The logo, the symbol, the colours and the rules for using them. Take what you need, whether you're writing about us, building on the API, or putting Payer on a shopfront.
Logo
The wordmark
Three colourways of one mark. The violet is the default; the other two exist for backgrounds it can't sit on.
Wordmark
The default. Use it wherever the background is light and plain.
Wordmark, white
For dark or violet backgrounds, and over photography.
Wordmark, graphite
For single-colour print and anywhere colour would compete.
Symbol
The P, on its own
Lifted from the wordmark itself, so the two always match. Use it where Payer is already named: an avatar, a favicon, a tile. Never as a replacement for the wordmark on first mention.
Symbol
The P on its own. Use it only where Payer is already named.
Symbol, white
The P for dark and violet backgrounds.
Symbol, graphite
The P in single colour.
Usage
Room to breathe
Two rules cover most of it: leave space around the mark, and don't shrink it past the point where the P stops reading.
Clear space
Keep a margin of at least half the wordmark's height clear of other logos, type and edges.
Minimum size
88px wide for the wordmark on screen, 24px tall for the symbol. In print, 20mm and 6mm.
88px
24px
Please do
- Use the SVGs wherever you can. They stay sharp at any size.
- Keep clear space around the mark, at least half its height on every side.
- Pick the variant with the most contrast against your background.
- Call us Payer: capital P, one word.
Please don't
- Recolour, stretch, rotate, outline or add shadows and gradients.
- Rebuild the wordmark in another typeface, or letterspace it.
- Place the violet mark on a busy photo or a low-contrast colour.
- Use the marks to suggest a partnership or endorsement that isn't there.
Colour
The palette
Four colours. Violet carries the brand, mint answers it, lilac keeps things quiet and white does the rest. Click any swatch to copy its hex.
The wordmark is #6633FF, a shade off the palette violet. It predates this palette and hasn't been reissued, so use the files above rather than recolouring them to match.
Type
Inter, everywhere
One typeface across the app, the site and every document. It's free and open source, so you can set Payer material in it too.
Aa
Payments made simple. 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
The name
Payer: capital P, one word, never all caps and never set in another typeface as a substitute for the wordmark. The company is Payer Private Limited.
Something not here?
Ask us for print-ready files, a specific lockup, or permission for a use these rules don't cover. Press and partnership enquiries reach the same place.
All marks are trademarks of Payer Private Limited.